What is Keap?

Keap is an all-in-one CRM, sales, and marketing automation platform designed specifically for small businesses and entrepreneurs. It sits at the intersection of customer relationship management and automated workflow execution, collapsing the gap between lead generation and revenue collection. By centralizing client data, communication history, and payment processing, Keap eliminates the 'manual labor' of follow-ups and administrative tasks. Notable organizations and thousands of service-based businesses rely on Keap to scale their operations without increasing headcount.

Originally founded as Infusionsoft, the company spent over a decade defining the complex marketing automation space for small-to-medium businesses. In 2019, the company rebranded to Keap, signaling a shift toward more intuitive, user-friendly software while maintaining the powerful 'Infusionsoft' engine for advanced users. This evolution allowed the platform to serve both the solo practitioner needing simple organization and the growing agency requiring sophisticated behavioral triggers.