What is MobileAR?

MobileAR is an augmented reality (AR) platform that overlays rich, dynamic 3D content onto the real world through mobile devices, collapsing the gap between physical and digital experiences for brands, educators, and consumers. It sits within the mobile AR solutions category, solving the problem of inaccessible AR by eliminating app downloads and enabling instant access via QR codes or URLs. Notable customers include Guinness World Records, which used MobileAR to animate its book pages, and educational institutions leveraging its classroom artifact triggers. The platform operates on iOS and Android smartphones, tablets, and wearable devices, allowing users to capture and share snapshots of enhanced environments.

MobileAR originated from INDE's initial focus on AR for advertising and entertainment, evolving into a versatile tool for education, retail, and immersive marketing. It grew from simple print-triggered experiences to a comprehensive system supporting GPS location, sound recognition, and visual display triggers. Today, it empowers users to visualize photorealistic products, interact with animated characters, and try branded experiences anywhere, 24/7, driving conversions and click-through rates without physical store constraints.